The Firm
We used to work for the buyers. Now we work for you.
We spent years sourcing deal flow for private equity groups and family offices. We read a lot of owners' books, and we talked to a lot of sellers. We also built systems for companies, and we saw the value those systems added.
We watched good businesses get marked down at the table. The owner had built real value, but the reporting, the systems and the way the company ran couldn't show it. The buyer paid less, then put those things in after the sale.
So now we work for the owner. We help you build those things while the company is still yours, whether you plan to keep it, buy another company, bring in capital or sell. You get the infrastructure and the operating discipline private equity would bring.
The Team
The people in your corner.
Sam Westfall
Managing Partner
Sam founded Omnira and built its deal sourcing systems, a B2B data platform and the firm's AI sales engine. Before Omnira he was a commercial real estate analyst at Hunt Realty Investments and JPI, where he built the financial models behind acquisitions for institutional investors. He also co-founded The Détente Collective, a Dallas nonprofit, and served as its president.
Trejon Edmonds
Managing Director, Head of Delivery
AI systems architect for 40+ companies, including Y Combinator-backed ventures. Systems-first operator turning vision into execution across marketing, sales, and operations.
Harrison Riehle
Managing Director, Head of Operations
Built and managed an international innovation platform at Wildcats.io. Led Owlet's Dream Lab from ideation to market in four months. Systems and infrastructure specialist, serial founder.
Yan Erlikh
Managing Director, Head of Growth
Yan is an experienced executive specializing in revenue generation. His experience spans managing a $70 million book of business in the private client space and serving as Vice President of M&A at a middle-market investment bank. He has launched regions and programs across multiple industries, with a focus on turnarounds and achieving top national performance metrics.
Enrique Marquez
Director of Technical Operations
Operational systems architect. Designs and builds the integrated workflows that connect marketing, sales, operations, and reporting into one machine.
John Faris
Director
John brings cross-industry experience in building and leading teams. His work connects people, priorities, and execution, helping teams turn a shared direction into coordinated action.
Grace LaPollo
Associate Advisor
Allison Lee
Associate Advisor
Shantelle Barberena
Associate Advisor
Vi-An Nguyen
Associate Advisor
Jaden Kim
Associate Advisor
Tabetha Silva
Associate Advisor
Joshua Alexander
Associate Advisor
Crystal Kisakye
Associate Advisor
Ashraf Ali
Associate Advisor
What we do
Omnira Partners helps build more valuable businesses through strategic guidance and hands-on execution. We work alongside owners on growth, acquisitions, capital, and business sales.
You can hire us for one specific project or keep us on as an ongoing operating partner. The Walkthrough is how you meet us. It's free.